Nepali Film – Chadke (2013)

Nepali movie ‘Chadke’ is one of the most waited Nepali movie. The movie made record collection on the day of its release. Due to high demand of tickets, Hindi movies were replaced by the Nepali movie in a number of multiplex cinema halls. But, the viewers didn’t find the movie as good as expected.


chadke posters  (3)

Marketing

The marketing team of the movie ‘Chadke’ had been very effective in creating interest in viewers. Marketing started by organizing a poster design competition. Later, they had effectively used the social media and off-line media to create the buzz. One of the most read newspaper, Kantipur, had also published an article predicting that the movie will be a hit.

It is another story that the higher expectation created by effective marketing has backfired by causing negative buzz in both social and offline media after the release of the movie.

Some of the reviewers believe that the movie would have been better received by the audience if the marketing team were not that aggressive.

Movie Profile

  • Movie Name – Chadke
  • Release date – February 22, 2013
  • Starring - Saugat Malla, Namrata Shrestha, Robin Tamang, Arpan Thapa, Dayahang Rai, Sunil Pokharel
  • Director / Story / Script / Dialogue – Nigam Shrestha
  • Cinematographer – Sanjay Lama, Hari Bahadur Ghale(Lama)
  • Fight Director – Yogendra Shrestha
  • Music Director – Jason Kunwar
  • Editor – Lokesh Bajracharya, Dirga Khadka
  • Banner – Princess Movies and Rash Tandab
  • Background Music – Jashan Kunwar
  • Field music – Binayak Aryal
  • Dress design – Sujan Pariyar
  • Poster design – Aanand Maharjan
  • Make up – Shyam Baral and Dorje Lama

External links

Promotional Videos

Chadke Posters

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chadke posters  (7)

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chadke posters  (5)

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